January 1, 2016
Jak has grown a lot over the last 20 years–from the range of our projects to the evolution of our abilities and skill set. That being said, we decided to refresh our look.
So why are we doing this now after 20 solid years with swash variation?
Like other small design firms our age, Jak was once a print-forward studio. These days, our clients and friends interact with Jak across many platforms and devices and we took that into careful consideration.
The foundation of Jak’s new brand identity is our redesigned logo. While it preserves the familiar color and aesthetic, the modern serif supports the dynamic vitality of our journey.BACK TO NEWS