Alcoa
Annual Reports
Alcoa pioneered the aluminum industry nearly 130 years ago and continues to innovate with new technologies and processes. Working closely with Alcoa’s team, Jak has been designing their Annual Reports for the last seven years.
A Stronger Foundation
In the past two years that Alcoa Corporation has operated as an independent, publicly-traded company, it has consistently emphasized the importance of solidifying the Company’s foundation to ensure a long and bright future. To reinforce this idea, Jak created a visual foundation for the publication by anchoring the majority of imagery and important statistics along the bottom third of the pages.
Transforming by “Advancing Our World with Innovative Solutions.”
Alcoa’s 2014 annual report focuses on a theme of transformation by “advancing our world with innovative solutions.” Jak applied the concept directly to the typography on the cover, which exhibits the company’s four specific markets. The use of a spot gloss varnish over all photos adds a sheen that highlights the bold imagery, reinforcing Alcoa’s progressive approach to the solutions in their industry.
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