Company Name

Category

Redesign Brand Image, Brand Messaging, Brand Guidelines, Print and Digital Collateral, Template Design and Development, Banners, Billboards, Van Wrap

The New York health plan provider AgeWell New York requested that Jak redesign their brand image and aid in developing a consistent brand message. They requested a new modern creative for their various businesses, with no photos of elderly people. Jak created “Mac”, a brand ambassador to help connect with the audience and communicate the different services AgeWell offers.

The AgeWell Apple was developed into several illustrations that maintain the brand message and image. In addition to illustrations and messaging, Jak helped in expanding AgeWell New York’s brand within their collateral needs including brochures, ads, marketing material covers, and presentations.